B2B cold email software in New York
Verified federal data on the New York business market, plus outreach guides for its largest cities and service industries. Acqro researches every company on your list and writes each email from what it finds.
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How many businesses are in New York?
New York had 541,313 business establishments in 2023, ranking 4th among the 50 states and DC, with 119,652 of them employing 10 to 249 people. Source: U.S. Census Bureau County Business Patterns. Acqro is AI cold email software that researches each of those companies before writing to them.
The New York B2B market in numbers
- Business establishments
- 541,313+0.2% vs 2022Census CBP 2023
- Firms with 10–249 employees
- 119,652Census CBP 2023
- Paid employees
- 8,767,091Census CBP 2023
- Average annual pay
- $85,730Census CBP 2023
- Professional services firms
- 62,625Census CBP 2023, NAICS 54
- Share of US establishments
- 6.5%Census CBP 2023
77.1% of establishments in New York have fewer than 10 employees, above the 73.0% share for the United States. The 119,652 establishments with 10 to 249 employees are where most B2B lists should start: large enough to have a budget and a defined buyer, small enough that an owner or department head still makes the call and reads their own email.
By employment, the largest sectors are health care and social assistance (21.2% of jobs) and retail trade (9.8% of jobs). Relative to the national mix, educational services (5.1% locally against 2.8% nationally) and information (3.7% locally against 2.7% nationally) stand out, which makes them natural first segments for outbound.
The number of establishments changed by +0.2% between 2022 and 2023, slower than the +0.8% change for the United States. New and growing businesses are the accounts most likely to be choosing vendors for the first time, so pair that list with research on hiring, new locations and leadership changes before writing a single email.
Largest industries in New York
Sectors ranked by paid employment, compared with the national mix.
| Sector | Establishments | Employees | Avg. annual pay | Share of jobs | US share |
|---|---|---|---|---|---|
| Health care and social assistance | 61,104 | 1,861,291 | $60,487 | 21.2% | 15.8% |
| Retail trade | 71,941 | 862,844 | $41,560 | 9.8% | 11.5% |
| Administrative, support and waste management services | 27,335 | 839,713 | $89,909 | 9.6% | 9.6% |
| Accommodation and food services | 55,397 | 794,079 | $33,779 | 9.1% | 10.4% |
| Professional, scientific and technical services | 62,625 | 696,537 | $124,447 | 7.9% | 7.4% |
| Finance and insurance | 24,380 | 562,882 | $253,324 | 6.4% | 5.0% |
| Educational services | 8,799 | 443,927 | $63,581 | 5.1% | 2.8% |
| Manufacturing | 13,837 | 411,439 | $73,073 | 4.7% | 8.8% |
| Other services | 58,223 | 383,127 | $50,178 | 4.4% | 4.0% |
| Construction | 51,349 | 371,275 | $82,942 | 4.2% | 5.5% |
Where New York businesses are concentrated
Counties ranked by number of business establishments.
| County | Establishments | Share of state | Employees |
|---|---|---|---|
| New York County | 93,904 | 17.3% | 2,322,720 |
| Kings County | 62,317 | 11.5% | 745,880 |
| Queens County | 51,188 | 9.5% | 616,045 |
| Suffolk County | 50,748 | 9.4% | 592,580 |
| Nassau County | 48,718 | 9.0% | 562,420 |
| Westchester County | 31,174 | 5.8% | 389,560 |
| Erie County | 22,497 | 4.2% | 418,202 |
| Bronx County | 18,674 | 3.4% | 285,540 |
| Monroe County | 17,484 | 3.2% | 350,205 |
| Onondaga County | 11,166 | 2.1% | 223,537 |
Cold email guides for New York cities
Each guide covers the county that contains the city.
B2B service industries in New York
Establishment counts in New York for the service industries Acqro customers work in. Each links to an outreach guide.
| Industry | Census industry (NAICS) | Establishments |
|---|---|---|
| Law Firms | Offices of Lawyers | 11,745 |
| Commercial Real Estate Brokers | Offices of Real Estate Agents and Brokers | 6,584 |
| Commercial Insurance Brokers | Insurance Agencies and Brokerages | 6,336 |
| Management Consultants | Administrative Management and General Management Consulting Services | 6,148 |
| Commercial Cleaning Companies | Janitorial Services | 3,762 |
| Software Development Agencies | Custom Computer Programming Services | 3,559 |
| CPA and Accounting Firms | Offices of Certified Public Accountants | 3,519 |
| SEO Agencies | Marketing Consulting Services | 3,447 |
| Healthtech Vendors | Computer Systems Design Services | 3,105 |
| Video Production Companies | Motion Picture and Video Production | 2,141 |
| Architecture Firms | Architectural Services | 2,099 |
| Marketing Agencies | Advertising Agencies | 1,610 |
| Financial Advisory Firms | Investment Advice | 1,518 |
| Logistics Providers | Freight Transportation Arrangement | 1,491 |
| Office Design Firms | Interior Design Services | 1,484 |
| Staffing Agencies | Temporary Help Services | 1,431 |
| Corporate Caterers | Caterers | 1,266 |
| SaaS Companies | Software Publishers | 1,264 |
| PR Agencies | Public Relations Agencies | 938 |
| Cybersecurity Firms | Other Computer Related Services | 706 |
| Commercial Waste Services | Solid Waste Collection | 576 |
| Executive Search Firms | Executive Search Services | 530 |
| HR Consultancies | Human Resources Consulting Services | 486 |
| Merchant Services Providers | Financial Transactions Processing, Reserve, and Clearinghouse Activities | 475 |
| Event Management Companies | Convention and Trade Show Organizers | 466 |
| Corporate Training Providers | Professional and Management Development Training | 465 |
| Payroll Providers | Payroll Services | 395 |
| Managed Service Providers | Computer Facilities Management Services | 300 |
| Translation Services | Translation and Interpretation Services | 189 |
| Business Telecom and VoIP Providers | Telecommunications Resellers | 146 |
Cold email in New York, answered
How many businesses are in New York?
New York had 541,313 business establishments in 2023, employing 8,767,091 people. Source: U.S. Census Bureau, County Business Patterns 2023.
What are the largest industries in New York?
By paid employment in 2023: health care and social assistance (21.2% of jobs), retail trade (9.8% of jobs) and administrative, support and waste management services (9.6% of jobs). Source: U.S. Census Bureau, County Business Patterns 2023.
Is cold email legal in the United States?
Yes. The federal CAN-SPAM Act permits commercial email to business contacts without prior consent, provided the message identifies the sender accurately, uses a truthful subject line, includes a valid physical postal address and a working opt-out, and honours opt-out requests promptly. CAN-SPAM applies in every state and preempts most state commercial email laws, except provisions aimed at falsity or deception. This is general information, not legal advice.
Explore related pages
Guides for New York
Other states
Sources and methodology
Every figure on this page comes from a federal statistical release and is shown with its source and reference year. Figures the agencies withhold or publish with high noise are left out rather than estimated. Page updated September 17, 2026.
- U.S. Census Bureau, County Business Patterns 2023 and 2022: establishments, paid employment for the pay period including March 12, annual payroll, and establishments by employment size. Industries use NAICS 2017 codes.
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