New York

B2B cold email software in New York

Verified federal data on the New York business market, plus outreach guides for its largest cities and service industries. Acqro researches every company on your list and writes each email from what it finds.

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How many businesses are in New York?

Direct answer

New York had 541,313 business establishments in 2023, ranking 4th among the 50 states and DC, with 119,652 of them employing 10 to 249 people. Source: U.S. Census Bureau County Business Patterns. Acqro is AI cold email software that researches each of those companies before writing to them.

Verified data

The New York B2B market in numbers

Business establishments
541,313+0.2% vs 2022Census CBP 2023
Firms with 10–249 employees
119,652Census CBP 2023
Paid employees
8,767,091Census CBP 2023
Average annual pay
$85,730Census CBP 2023
Professional services firms
62,625Census CBP 2023, NAICS 54
Share of US establishments
6.5%Census CBP 2023

77.1% of establishments in New York have fewer than 10 employees, above the 73.0% share for the United States. The 119,652 establishments with 10 to 249 employees are where most B2B lists should start: large enough to have a budget and a defined buyer, small enough that an owner or department head still makes the call and reads their own email.

By employment, the largest sectors are health care and social assistance (21.2% of jobs) and retail trade (9.8% of jobs). Relative to the national mix, educational services (5.1% locally against 2.8% nationally) and information (3.7% locally against 2.7% nationally) stand out, which makes them natural first segments for outbound.

The number of establishments changed by +0.2% between 2022 and 2023, slower than the +0.8% change for the United States. New and growing businesses are the accounts most likely to be choosing vendors for the first time, so pair that list with research on hiring, new locations and leadership changes before writing a single email.

Largest industries in New York

Sectors ranked by paid employment, compared with the national mix.

Top sectors by paid employment, New York. Source: U.S. Census Bureau, County Business Patterns 2023. Average pay is annual payroll divided by March employment. — = not published.
SectorEstablishmentsEmployeesAvg. annual payShare of jobsUS share
Health care and social assistance61,1041,861,291$60,48721.2%15.8%
Retail trade71,941862,844$41,5609.8%11.5%
Administrative, support and waste management services27,335839,713$89,9099.6%9.6%
Accommodation and food services55,397794,079$33,7799.1%10.4%
Professional, scientific and technical services62,625696,537$124,4477.9%7.4%
Finance and insurance24,380562,882$253,3246.4%5.0%
Educational services8,799443,927$63,5815.1%2.8%
Manufacturing13,837411,439$73,0734.7%8.8%
Other services58,223383,127$50,1784.4%4.0%
Construction51,349371,275$82,9424.2%5.5%

Where New York businesses are concentrated

Counties ranked by number of business establishments.

Source: U.S. Census Bureau, County Business Patterns 2023. — = not published.
CountyEstablishmentsShare of stateEmployees
New York County93,90417.3%2,322,720
Kings County62,31711.5%745,880
Queens County51,1889.5%616,045
Suffolk County50,7489.4%592,580
Nassau County48,7189.0%562,420
Westchester County31,1745.8%389,560
Erie County22,4974.2%418,202
Bronx County18,6743.4%285,540
Monroe County17,4843.2%350,205
Onondaga County11,1662.1%223,537
City guides

Cold email guides for New York cities

Each guide covers the county that contains the city.

Source: U.S. Census Bureau, County Business Patterns 2023.
CityCountyEstablishments in county
BuffaloErie County22,497
New YorkNew York County93,904
RochesterMonroe County17,484
YonkersWestchester County31,174
Industry guides

B2B service industries in New York

Establishment counts in New York for the service industries Acqro customers work in. Each links to an outreach guide.

Source: U.S. Census Bureau, County Business Patterns 2023. Counts use the closest official NAICS industry for each type of firm.
IndustryCensus industry (NAICS)Establishments
Law FirmsOffices of Lawyers11,745
Commercial Real Estate BrokersOffices of Real Estate Agents and Brokers6,584
Commercial Insurance BrokersInsurance Agencies and Brokerages6,336
Management ConsultantsAdministrative Management and General Management Consulting Services6,148
Commercial Cleaning CompaniesJanitorial Services3,762
Software Development AgenciesCustom Computer Programming Services3,559
CPA and Accounting FirmsOffices of Certified Public Accountants3,519
SEO AgenciesMarketing Consulting Services3,447
Healthtech VendorsComputer Systems Design Services3,105
Video Production CompaniesMotion Picture and Video Production2,141
Architecture FirmsArchitectural Services2,099
Marketing AgenciesAdvertising Agencies1,610
Financial Advisory FirmsInvestment Advice1,518
Logistics ProvidersFreight Transportation Arrangement1,491
Office Design FirmsInterior Design Services1,484
Staffing AgenciesTemporary Help Services1,431
Corporate CaterersCaterers1,266
SaaS CompaniesSoftware Publishers1,264
PR AgenciesPublic Relations Agencies938
Cybersecurity FirmsOther Computer Related Services706
Commercial Waste ServicesSolid Waste Collection576
Executive Search FirmsExecutive Search Services530
HR ConsultanciesHuman Resources Consulting Services486
Merchant Services ProvidersFinancial Transactions Processing, Reserve, and Clearinghouse Activities475
Event Management CompaniesConvention and Trade Show Organizers466
Corporate Training ProvidersProfessional and Management Development Training465
Payroll ProvidersPayroll Services395
Managed Service ProvidersComputer Facilities Management Services300
Translation ServicesTranslation and Interpretation Services189
Business Telecom and VoIP ProvidersTelecommunications Resellers146
Questions

Cold email in New York, answered

How many businesses are in New York?

New York had 541,313 business establishments in 2023, employing 8,767,091 people. Source: U.S. Census Bureau, County Business Patterns 2023.

What are the largest industries in New York?

By paid employment in 2023: health care and social assistance (21.2% of jobs), retail trade (9.8% of jobs) and administrative, support and waste management services (9.6% of jobs). Source: U.S. Census Bureau, County Business Patterns 2023.

Is cold email legal in the United States?

Yes. The federal CAN-SPAM Act permits commercial email to business contacts without prior consent, provided the message identifies the sender accurately, uses a truthful subject line, includes a valid physical postal address and a working opt-out, and honours opt-out requests promptly. CAN-SPAM applies in every state and preempts most state commercial email laws, except provisions aimed at falsity or deception. This is general information, not legal advice.

Sources and methodology

Every figure on this page comes from a federal statistical release and is shown with its source and reference year. Figures the agencies withhold or publish with high noise are left out rather than estimated. Page updated September 17, 2026.

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