Cold email software for insurance brokers
Acqro gives commercial insurance agencies and brokers cold email that researches each prospect's company before writing. Below: verified federal data on the industry across all 50 states, the buyers it sells to, and a playbook for outreach that earns replies.
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How many insurance brokers are in the United States?
The United States had 133,728 establishments in NAICS 524210, insurance agencies and brokerages, in 2023, employing 818,561 people. The largest markets by establishments were California, Texas and Florida. Source: U.S. Census Bureau County Business Patterns.
Insurance brokers in the US by the numbers
- US establishments
- 133,728−1.0% vs 2022Census CBP 2023, NAICS 524210
- Paid employees
- 818,561Census CBP 2023
- Average annual pay
- $90,831Census CBP 2023
- Firms under 10 employees
- 89.9%Census CBP 2023
- Largest state
- CaliforniaBy establishments, CBP 2023
Census does not publish a separate category for commercial insurance agencies and brokers; figures use NAICS 524210, Insurance Agencies and Brokerages, the closest official industry. 89.9% of establishments have fewer than 10 employees, so most firms in the industry run outbound with a founder or a very small sales team. The 13,237 firms with 10 to 249 employees are the ones most likely to be building a repeatable outbound process.
The five largest states hold 36.6% of all establishments. Among states with at least 100 establishments, the fastest growth between 2022 and 2023 was in Florida (+2.9%), Alabama (+2.5%) and South Dakota (+2.5%). Growing markets bring new competitors and new buyers at the same time, which rewards outreach that is specific rather than volume-driven.
Insurance brokers by state
All states and DC ranked by number of establishments, with the change since 2022.
| Rank | State | Establishments | Employees | Change vs 2022 |
|---|---|---|---|---|
| 1 | California | 13,919 | 83,259 | −2.0% |
| 2 | Texas | 12,210 | 78,885 | −0.7% |
| 3 | Florida | 10,837 | 69,499 | +2.9% |
| 4 | New York | 6,336 | 51,373 | −1.3% |
| 5 | Illinois | 5,679 | 40,486 | −3.0% |
| 6 | Pennsylvania | 4,773 | 34,382 | −2.3% |
| 7 | Georgia | 4,637 | 27,468 | 0.0% |
| 8 | Ohio | 4,382 | 27,942 | −2.0% |
| 9 | North Carolina | 3,914 | 26,949 | −1.2% |
| 10 | Michigan | 3,680 | 26,370 | −0.5% |
| 11 | Missouri | 3,330 | 19,059 | −0.8% |
| 12 | Minnesota | 3,131 | 16,007 | −1.3% |
| 13 | Colorado | 3,124 | 15,146 | −2.1% |
| 14 | Indiana | 2,965 | 17,060 | −0.7% |
| 15 | Arizona | 2,845 | 14,065 | −1.3% |
| 16 | Virginia | 2,728 | 14,244 | −3.2% |
| 17 | Washington | 2,598 | 16,046 | −2.7% |
| 18 | New Jersey | 2,588 | 22,795 | +2.0% |
| 19 | Wisconsin | 2,587 | 12,120 | −1.7% |
| 20 | Tennessee | 2,565 | 14,337 | 0.0% |
| 21 | Oklahoma | 2,191 | 8,548 | −2.8% |
| 22 | Louisiana | 2,136 | 11,634 | −1.6% |
| 23 | Massachusetts | 2,065 | 19,519 | −3.3% |
| 24 | South Carolina | 2,042 | 9,737 | +1.1% |
| 25 | Iowa | 1,993 | 9,839 | −1.8% |
| 26 | Kansas | 1,947 | 14,227 | −0.9% |
| 27 | Maryland | 1,855 | 12,881 | −3.3% |
| 28 | Kentucky | 1,771 | 9,060 | −0.4% |
| 29 | Alabama | 1,737 | 8,170 | +2.5% |
| 30 | Utah | 1,659 | 9,491 | −1.4% |
| 31 | Oregon | 1,644 | 7,992 | −2.9% |
| 32 | Nebraska | 1,545 | 6,715 | −1.7% |
| 33 | Arkansas | 1,517 | 6,129 | −1.6% |
| 34 | Nevada | 1,247 | 5,318 | −1.0% |
| 35 | Mississippi | 1,233 | 5,336 | +0.6% |
| 36 | Connecticut | 1,229 | 9,820 | −1.7% |
| 37 | Idaho | 943 | 3,630 | 0.0% |
| 38 | New Mexico | 755 | 3,224 | −0.8% |
| 39 | South Dakota | 745 | 3,229 | +2.5% |
| 40 | North Dakota | 647 | 2,389 | +0.8% |
| 41 | Montana | 645 | 2,740 | −3.2% |
| 42 | West Virginia | 637 | 2,898 | +1.0% |
| 43 | Maine | 459 | 3,470 | −1.9% |
| 44 | New Hampshire | 422 | 2,911 | −2.5% |
| 45 | Hawaii | 385 | 1,984 | +0.8% |
| 46 | Wyoming | 343 | 1,238 | +0.6% |
| 47 | Rhode Island | 320 | 2,406 | −2.4% |
| 48 | Delaware | 315 | 2,412 | −0.6% |
| 49 | Vermont | 208 | 1,601 | −5.5% |
| 50 | Alaska | 177 | 1,243 | −4.3% |
| 51 | District of Columbia | 88 | 1,278 | −6.4% |
Who insurance brokers sell to
Common buyer industries for commercial insurance agencies and brokers, with US establishment counts and how many have 10 to 249 employees.
| Buyer industry | Establishments | 10–249 employees | Employees |
|---|---|---|---|
| Construction | 814,557 | 147,964 | 7,659,459 |
| General Freight Trucking | 117,181 | 18,125 | 1,185,495 |
| Manufacturing | 284,452 | 123,720 | 12,335,234 |
| Restaurants and Other Eating Places | 618,476 | 348,428 | 11,406,584 |
How insurance brokers should run cold email
Commercial insurance agencies and brokers sell business insurance, risk management and employee benefits programmes. These are the contacts, triggers and messages that make a first email relevant rather than generic.
Who to email
- Owner or CEO
- CFO or controller
- Risk manager at larger companies
- HR lead for benefits
Signals worth researching
- New locations, fleets or equipment
- Contract wins that require specific coverage
- Rapid hiring that changes workers' compensation and benefits needs
- Expansion into new states
What to say
- Reference the change that affects their risk profile
- Offer a coverage review tied to that change
- Keep language plain and specific
What to avoid
- Premium-savings promises before reviewing coverage
- Generic renewal-season blasts
Cold email for insurance brokers, answered
How many insurance brokers are there in the US?
There were 133,728 establishments in NAICS 524210 (Insurance Agencies and Brokerages) in 2023, employing 818,561 people. Source: U.S. Census Bureau, County Business Patterns 2023.
Which states have the most insurance brokers?
By establishments in 2023: California (13,919), Texas (12,210), Florida (10,837), New York (6,336) and Illinois (5,679). Source: U.S. Census Bureau, County Business Patterns 2023.
How can commercial insurance brokers use cold email?
Focus on businesses whose risk profile is changing: new locations, vehicles, contracts, employees or states. A message that references the change and offers a short coverage review gives the owner a practical reason to respond.
When do businesses review their commercial insurance?
Most review at renewal, but changes such as expansion, new contracts or new vehicles also trigger reviews. Outreach tied to those changes can reach buyers outside the renewal window.
Is cold email legal in the United States?
Yes. The federal CAN-SPAM Act permits commercial email to business contacts without prior consent, provided the message identifies the sender accurately, uses a truthful subject line, includes a valid physical postal address and a working opt-out, and honours opt-out requests promptly. CAN-SPAM applies in every state and preempts most state commercial email laws, except provisions aimed at falsity or deception. This is general information, not legal advice.
Explore related pages
Insurance Brokers by state
Other industries
Sources and methodology
Every figure on this page comes from a federal statistical release and is shown with its source and reference year. Figures the agencies withhold or publish with high noise are left out rather than estimated. Page updated September 17, 2026.
- U.S. Census Bureau, County Business Patterns 2023 and 2022: establishments, paid employment for the pay period including March 12, annual payroll, and establishments by employment size. Industries use NAICS 2017 codes.
- Industry definition: NAICS 524210, Insurance Agencies and Brokerages, used as the closest official category for commercial insurance agencies and brokers.
Built for insurance brokers who sell to a finite list
Acqro researches every account on your list and writes the first email from what it finds.
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