Video Production Agencies · Massachusetts

Cold email software for video production agencies in Massachusetts

Acqro helps corporate video production companies in Massachusetts reach new clients with cold email written from research on each company. Below: verified data on the Massachusetts market and a playbook for outreach that gets replies.

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How many video production agencies are in Massachusetts?

Direct answer

Massachusetts had 237 establishments in NAICS 512110, motion picture and video production, in 2023, ranking 14th among the 50 states and DC. Source: U.S. Census Bureau. Acqro gives corporate video production companies AI cold email that researches each prospect before writing, with verification and deliverability safeguards built in.

Verified data

Video production agencies in Massachusetts by the numbers

Establishments
237+5.3% vs 2022Census CBP 2023, NAICS 512110
Paid employees
1,274Census CBP 2023
Average annual pay
$62,498Census CBP 2023
Rank among states
14thof 51By establishments, CBP 2023
Share of US total
1.4%Census CBP 2023

Census does not publish a separate category for corporate video production companies; these figures use NAICS 512110, Motion Picture and Video Production, the closest official industry. The count moved +5.3% between 2022 and 2023 in Massachusetts, against −1.8% nationally, so competition for the same buyers is growing faster here than elsewhere. Average annual pay in the industry is $62,498, below the $86,550 average across all Massachusetts industries, a useful proxy for how specialised and senior the workforce is.

The industry is concentrated in Middlesex County, Suffolk County and Norfolk County, which together hold 66.2% of the state's establishments. For a firm selling into the same market, that concentration also shows where buyers already have the most vendors to choose from, and where a researched, specific first email matters most.

Where video production agencies are based in Massachusetts

Counties ranked by number of establishments.

NAICS 512110, Motion Picture and Video Production. Source: U.S. Census Bureau, County Business Patterns 2023. — = not published.
CountyEstablishmentsShare of stateEmployees
Middlesex County9439.7%576
Suffolk County3816.0%342
Norfolk County2510.5%99
Essex County166.8%
Worcester County145.9%
Plymouth County114.6%43
Hampden County104.2%20
Bristol County73.0%

Who video production agencies in Massachusetts sell to

Common buyer industries for corporate video production companies, with the number of Massachusetts establishments in each and how many have 10 to 249 employees.

Source: U.S. Census Bureau, County Business Patterns 2023. The choice of buyer industries is Acqro's editorial guidance; the counts are Census figures. — = not published.
Buyer industryEstablishments10–249 employeesEmployees
Software Publishers75631057,916
General Medical and Surgical Hospitals76181,308
Manufacturing5,9202,689234,190
Colleges, Universities, and Professional Schools11337162,904
Outreach playbook

How video production agencies should run cold email in Massachusetts

Corporate video production companies sell brand films, product videos, training content and event video for businesses. These are the contacts, triggers and messages that make a first email relevant rather than generic.

Who to email

  • Head of marketing or brand
  • Content marketing manager
  • Communications director
  • L&D lead for training content

Signals worth researching

  • Product launches or rebrands
  • Recruitment campaigns or employer-brand work
  • Events and conferences
  • Websites with little or dated video

What to say

  • Reference the launch, rebrand or campaign
  • Suggest a specific video concept
  • Share one relevant example rather than a full reel

What to avoid

  • Large video attachments
  • Generic showreel links as the whole message
Questions

Cold email for video production agencies in Massachusetts, answered

How many video production agencies are there in Massachusetts?

Massachusetts had 237 establishments in NAICS 512110 (Motion Picture and Video Production) in 2023, employing 1,274 people. Source: U.S. Census Bureau, County Business Patterns 2023.

Where are most video production agencies in Massachusetts located?

By number of establishments in 2023, the leading counties were Middlesex County (94), Suffolk County (38) and Norfolk County (25). Source: U.S. Census Bureau, County Business Patterns 2023.

How can video production companies find corporate clients?

Target companies with upcoming launches, rebrands, recruitment drives or events. A short message suggesting a specific video idea for that moment is more compelling than a general showreel.

Who buys corporate video?

Marketing and brand leaders for external content, communications teams for internal content, and learning and development leads for training video.

Is cold email legal in the United States?

Yes. The federal CAN-SPAM Act permits commercial email to business contacts without prior consent, provided the message identifies the sender accurately, uses a truthful subject line, includes a valid physical postal address and a working opt-out, and honours opt-out requests promptly. CAN-SPAM applies in every state and preempts most state commercial email laws, except provisions aimed at falsity or deception. This is general information, not legal advice.

Sources and methodology

Every figure on this page comes from a federal statistical release and is shown with its source and reference year. Figures the agencies withhold or publish with high noise are left out rather than estimated. Page updated September 17, 2026.

  • U.S. Census Bureau, County Business Patterns 2023 and 2022: establishments, paid employment for the pay period including March 12, annual payroll, and establishments by employment size. Industries use NAICS 2017 codes.
  • Industry definition: NAICS 512110, Motion Picture and Video Production, used as the closest official category for corporate video production companies.

Win more clients across Massachusetts

Acqro researches every account on your list and writes the first email from what it finds.

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